After taking the course, students understand the reasons for the rise of the service ecomies in the Western countries during the last few decades. The students are able to recognize the processes of servitization required for transforming manufacturing firms into the service business and to identify the essential tools through which manufacturers can transform into service providers. In addition, the graduates are able to apply for the concepts of service logic and service management and to use current academic research and business practice both in team assignments as well as in the exam. Moreover, the students are able to analyze and interpret the nature of the service profit logic and customer-foucesed outside-in-management.
- Teacher: Arja Lemmetyinen
- Teacher: Tuomas Pohjola