The course gives the student a basic knowledge on entrepreneurial marketing and strategic management. The students learn how to create business strategy for a high technology start-up, which creates competitive advantages on long run, and further how to turn this strategy into marketing strategy and marketing decisions.
Content of the lectures is entrepreneurial marketing of start-ups and
start-up and growth man-agement and strategic thinking in the context of
start-ups in high technology business.
- Teacher: Vesa Hautala