The key question addressed during the advanced studies is the impact intellectual property norms have on the surrounding society. This influence is, however, not one-way: phenomena taking place within the society, including the technological advances and societal innovations, also shape the contents of the intellectual property norms and their interpretation. The role intellectual property norms have on today’s and future society has intensified due to many developments. One such controversial development has been patent claims over biotech inventions and the human genome: should there be monopoly rights over such information? Another significant issue is the changing nature of new creation; users are no longer simple consumers of creative contents but through easier access to distribution channels they may become prosumers. Moreover, algorithmic decision-making is becoming a widespread practice. Algorithms often function as ‘black boxes’; yet even their parts be beyond human comprehension are often kept as trade secrets. Is this always acceptable? Do current intellectual property norms take these and other similar developments appropriately into account? How to shape the intellectual property norms and their interpretations in a manner that the intellectual property serves the society and its development in a sustainable and legitimate manner?