Tavoitteet
After completing the study module, the student is able to identify the challenges related to planning, organizing, executing and monitoring marketing, in other words the process of marketing management and related tasks within an organisation.
The student is able to separate between the management of operative and strategic levels of marketing as well as clearly show how the strategic and operational levels of marketing are interconnected.
The student is able to utilize analytical models and tools to assess the different areas of marketing management.
The student is able to report and present a logical and comprehensive marketing strategy.
After completing the study module, the student is able to identify the challenges related to planning, organizing, executing and monitoring marketing, in other words the process of marketing management and related tasks within an organisation.
The student is able to separate between the management of operative and strategic levels of marketing as well as clearly show how the strategic and operational levels of marketing are interconnected.
The student is able to utilize analytical models and tools to assess the different areas of marketing management.
The student is able to report and present a logical and comprehensive marketing strategy.
- Teacher
Joachim Ramström