The course gives the student an introduction to business and innovation in start-up and pre-business situations. The course relies on opportunity recognition, a theory based on entrepreneurship, giving an understanding of the process of identifying, exploring, and developing an entrepreneurial opportunity that best leverages the student’s experience, interests, passions and networks. Another well-known entrepreneurial approach, effectuation, is introduced to further familiarise the student with opportunity identification, decision-making in uncertain situations and new venture creation. To conclude, the course gives the student understanding on how modern businesses start and operate.


The course is offered in the virtual learning platform. The student learns the process of opportunity recognition and understands the basic aspects of business formation and development.