Objectives
After completing the study module, the student is able to identify the challenges related to leading marketing, its processes and tasks within the organisation. The student is able to separate between the management of operative and strategic marketing.
The student is able to analyse and comprehensively interpret the role of marketing management in the organisation. The student is able to utilize analytical tools to assess the different areas of marketing management.
After completing the study module, the student is able to plan a company's marketing on strategic and operative levels. While planning a company's marketing, the student is able to apply relevant concepts and models to solve real world challenges related to marketing management. The student is able to develop solutions to the challenges together with her/his team.
The student is able to report and present a logical and comprehensive marketing plan to business audience.
After completing the study module, the student is able to identify the challenges related to leading marketing, its processes and tasks within the organisation. The student is able to separate between the management of operative and strategic marketing.
The student is able to analyse and comprehensively interpret the role of marketing management in the organisation. The student is able to utilize analytical tools to assess the different areas of marketing management.
After completing the study module, the student is able to plan a company's marketing on strategic and operative levels. While planning a company's marketing, the student is able to apply relevant concepts and models to solve real world challenges related to marketing management. The student is able to develop solutions to the challenges together with her/his team.
The student is able to report and present a logical and comprehensive marketing plan to business audience.
- Peppi-Teacher: Joachim Ramström