After the course a student knows how to observe changes in the global business environment. A student also knows the basics of market creation and market shaping. A student knows how to apply futures research methods to collect and interpret data to understand and drive changes in international markets.

The course has an important role in helping students to become tomorrow’s global leaders by showing how foresight can be embedded in business intelligence. This enables students to see how companies can influence markets by having a systemic understanding of a changing business environment.