The objective of this course is to familiarise students with the key concepts and frameworks of business-to-business relationships and networks. After completing the course students will understand the basic nature of business relationships and networks and are able to identify essential issues in analysing and managing them.
The course will primarily employ the key assumptions and research findings from abundant empirical inter organisation studies generated by the Industrial Marketing and Purchasing group (IMP). The themes including in the articles will be discussed during the lessons.
- Teacher: Jenni Gray
- Teacher: Mekhail Mustak