The course introduces students to the basic concepts and themes of tourism and hospitality as a significant global industry and a model example of the experience economy. During the course the student learns the geographical patterns of international tourism, characteristics of the tourism and hospitality companies as well as the multifaceted tourism cluster that is formed by these companies but includes also a wide range of other organizations and actors.
The student is familiar with the basic assumptions of the global tourism business and understands the characteristics, development and significance of the tourism and hospitality industry and its linkages to various other industries.
Content: Global tourism business, the experience economy, geographical patterns of international tourism, the structure of tourism and hospitality industry, tourism destinations, attractions and products, the hospitality sector and tourism transport, tourism and the public sector.
- Teacher: Juulia Räikkönen
- Teacher: Esko Sorakunnas