Objectives
During the course, students will acquire deep understanding on challenges created by the multicultural environment on companies' marketing strategies and practices. The aim of the course is to develop students' comprehension on international, especially cultural, diversity in consumer behaviour, business relationship development and marketing management. The course will provide students methods and skills for dealing with intercultural situations in international marketing. In addition, practical skills related to intercultural communication and cross-cultural teamwork are developed.
During the course, students will acquire deep understanding on challenges created by the multicultural environment on companies' marketing strategies and practices. The aim of the course is to develop students' comprehension on international, especially cultural, diversity in consumer behaviour, business relationship development and marketing management. The course will provide students methods and skills for dealing with intercultural situations in international marketing. In addition, practical skills related to intercultural communication and cross-cultural teamwork are developed.
- Peppi-Teacher: Elina Pelto