Objectives
During the course, students will develop a deeper comprehension of challenges created by the multicultural environment on companies' marketing strategies and practices. On completion of the course, the students will
1) be able to understand the international, especially cultural, diversity in consumer behavior, business relationship development, and marketing management;
2) be able to apply that understanding in developing a culturally sensitive marketing plan;
3) have acquired methods for dealing with cross-cultural situations in international marketing;
4) have developed practical skills related to intercultural communication and cross-cultural teamwork
During the course, students will develop a deeper comprehension of challenges created by the multicultural environment on companies' marketing strategies and practices. On completion of the course, the students will
1) be able to understand the international, especially cultural, diversity in consumer behavior, business relationship development, and marketing management;
2) be able to apply that understanding in developing a culturally sensitive marketing plan;
3) have acquired methods for dealing with cross-cultural situations in international marketing;
4) have developed practical skills related to intercultural communication and cross-cultural teamwork
- Opettaja
Elina Pelto