Objectives
The course is intended for self-directed students interested in data and analytics. In the course, students will:
- become familiar with the logic, structure and use of web analytics tools, specifically Adobe Analysis Workspace.
- grasp the significance of data analytics in marketing, including understanding the work that goes into creating meaningful customer insights.
- improve self-directed learning skills necessary for keeping up with the development of digital marketing tools and deepening the knowledge in the future.
- Opettaja
Bidyut Balo