The course aims at increasing the student's basic understanding of the
different theories and concepts of culture, and theories closely related
with culture in international business. These will be discussed in
varying context such as multinational enterprises, small and medium
sized enterprises, and firms in varying lifecycles. Understanding of
these theories and concepts forms a basis for students to capture
business activities from cultural perspective, and apply culture as an
international business strategy. Also, these theories will serve as
tools that can be applied when students face culture related challenges.
The course includes a practical team work where students use the
theories taught in the classes to analyze the cultural strategies of
existing companies.
At the end of the course students are able to
1. be aware of the relevance of culture in international business
2. identify and analyze different theories and concepts of culture
3.
have comprehensive understanding on how these theories and concepts
affect international business activities, and 4. how they can be applied
as international business strategies.
- Teacher: Anna Karhu
- Teacher: Johanna Raitis