The course addresses managerial problems in high-tech firms, with a special emphasis on software industries. These industries are characterized by virtual and knowledge-intensive products and services, global supply chains, complex value networks and highly volatile markets. While technological innovations provide ample business opportunities in such industries, establishing a profitable business in them is far from easy. The course is recommended for students who aim at a professional, managerial or entrepreneurial career in marketing and/or product development processes in IT and high-tech firms.
- Opettaja: Hannu Salmela